If You Don’t Know Where You’re Going Then It Doesn’t Matter Which Road You Take

“One day Alice came to a fork in the road and saw a Cheshire cat in a tree. Which road do I take? she asked. Where do you want to go? was his response. I don’t know, Alice answered. Then, said the cat, it doesn’t matter.” – Alice in Wonderland
Lewis Carroll’s classic “Alice in Wonderland” tells us that if we don’t know where we are going, then it really doesn’t matter what road we are on.  Unfortunately, many people run their small businesses with the same philosophy as Alice.
It is easier to get back from somewhere you’ve been than it is to go somewhere you’ve never been before.  One of the easiest ways to set your goals at the beginning of the year is to examine what you accomplished the previous year.

At Vision Quest Virtual Tours, we specialize in Healthcare, Hospitality and Education.  Our goal is to focus our marketing efforts and business in these specific areas.  Our year end numbers prove that these marketing efforts paid off as 90.5% of our business came from those areas.  For 2011, 52% of our income came from healthcare virtual tours and boarding school virtual tours.  For that same time period, 38.5% of our income came from hospitality – vacation rentals, bed and breakfasts, inns and hotels.

It’s not that we don’t do virtual tours in other areas but because we know what our market is, that is where we focus our efforts.  We did about 5.5% of our business last year for residential real estate and the remaining 3% were a variety of different businesses.
Unlike Alice, because where we want to go, we have a much better idea of which road to take…which is a very good thing because in 2011 we photographed 350 virtual tours in 31 states!
To learn more or to schedule a virtual tour, visit www.VisionQuestVirtualTours.com or give us a call at 843-410-4017.www.vquestmedia.com